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  • Start-up Q&A: Live Music Stage

    1. Describe your business in one sentence?

    The most advanced platform for broadcasting and monetizing live music online.

    2. Why did you set-up your own business? What made you decide to start your own business?

    I had been an entrepreneur before, working as a music technician and teaching vocals. When I got the initial idea for LiveMusicStage.com, I knew I had to do something about it.

    3. When did you open for business?

    We did beta testing for quite some time before, producing special gigs for the online audience only under a Finnish name. We opened LiveMusicStage.com for consumers in Summer 2011. The platform part we started promoting in September 2011.

    4. What were the key elements you thought about/explored before starting your venture?

    I was first looking to run a service only for the Finnish market. I did plan it for half a year before actually starting the company in the beginning of 2010. During that time I did a business plan, went over the official and legal stuff involved and looked for some necessary partners.

    5. How many clients/users do you have now?

    Audience sizes vary widely depending on the band still. We are looking towards taking in our first channel partners (live show producers) this spring.

    6. How is your business funded?

    For the time being, angel investments and R&D money from the Finnish Funding Agency for Technology and Innovation.

    7. How did you get involved in the music-tech business?

    I studied information systems’ sciences for a couple of years at the university, then forgot about that for extensive music studies of various kinds. And what do you know, here I am again.

    8. What has been the best business move you’ve made?

    To take some time to develop the business, but also not being afraid of taking on new things to learn on the fly.

    9. What has been the biggest challenge to date?

    Having come from a geek and music background, financing has been the part I’ve had to study the most.

    10. What key factors will make/have made your company successful?

    Solid planning combined to living the dream. As somebody said about athletes: “Being talented helps, but you also need to have the guts to stay on top.”

    11. What are your plans for the future of the company?

    To become the YouTube of live music events.

    12. Is there a particular idea that you have been excited about in the market place that you wish you had come up with, or helped develop?

    There are numerous ideas like that :) Let’s say the future is in streaming anyways.

    13. What interests you about the entrepreneurship scene right now in London, the UK, and Europe?

    There’s a huge startup boom in Finland. Helsinki is definitely an interesting place to be at right now.

    14. What advice do you have to offer other prospective or existing entrepreneurs?

    The same old stuff – be honest and learn which things you really shouldn’t be doing yourself. Then find the best people you possibly can to do those for you.

    15. What can the government do better to foster innovation and entrepreneurship?

    At least in Finland, it’s about building even a better ecosystem for funding start-ups, especially ones that are not concentrating on traditional industries.

    16. In one sentence, how do you go about making a 4.5 times return on investment?

    By turning existing live events into real experiences online, thus creating new revenue sources for both the artists, producers and us as a platform.

    1 Comment

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The 2Pears blog – bringing you start-ups, technews and other great things

Since you've found your way to our blog you might be familiar with the 2Pears already. You will perhaps know that we run the Music 4.5 events, bringing the tech and music industries together to discuss how bright the future could be if we all work together. You might also be familiar with our techpitch 4.5 and MUSIC techpitch 4.5 events where we give talented start-ups a chance to pitch to a panel of industry experts and investors. If you haven't heard about us, welcome anyway, this blog will hopefully allow you to get to know us better.

This blog will be run by the 2Pears team Rassami Hök Ljungberg and Petra Johansson and their Nordic partner in crime journalist Charlotta Hedman, aka Lotta. We will bring you Q&As with up and coming start-ups, technews, and the latest about our events and pitches. We will focus on entrepreneurialism and how to make a return on investment (preferably by 4.5 times). We're interested in what makes businesses and start-ups successful, what makes the tech world tick... and what is changing it. We like cocky newcomers and disruptive business strategies. If this applies to you or your company get in touch! We love hearing from you and growing our network of entrepreneurs and people who can help them.

If you're interested in issues affecting the technology sector and want to know more about funding, government initiatives, politics, infrastructure, international trade and development keep coming back. And do let us know if there is anything you would like us to cover.

We hope you will find this a thought-provoking and fun place to get your tech news. Follow us on twitter if you want to keep an eye on what we're up to and to hear about the latest blog posts as they go up.

Rassami, Petra and Charlotta

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